No matter how smart robots get, or how uncanny the uncanny valley becomes,
JetBlue remains human through and through.
- Ad Age Editor’s Pick
- Over 15 million earned media impressions.
- Digital Out of Home AwardBest Brand Execution – Travel & Tourism 2015
- DSE Apex AwardSilver – Public Spaces 2016
We leveraged the humanity of JetBlue’s customer service to create a surprisingly human interactive experience. We built a digital storefront where New Yorkers interacted with what they thought was a virtual JetBlue avatar, but actually was a real JetBlue crew member we cast from the JetBlue network.
