2018 BRONZE RECIPIENT - FASHION AND BEAUTY
THE “PINK TAX” IS GENDER BASED PRICE DISCRIMINATIOn.
Many have experienced it, but few have heard of it - so we recruited some up-and-coming female comedians to help spread the word, and a few laughs. Because a spoonful of sugar can help the patriarchy go down. In flames.
Women are charged more than men for the same things. European Wax Center decided to try to do something about it in an integrated awareness campaign. The campaign won a Bronze Clio Award.
